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Is it something I could do myself or for something this nice, I should hire a pro?
Depends on what you expect from it as far as doing it yourself. Few, very few can (professionals included) manage an installation like that without totally losing it. I see precision, patience, and craftsmanship written all over that floor including the high gloss finish...the latter not the ideal finish sheen either if you are very particular.
Expect to pay? LA? $20 per square foot would be the minimum from my guessing position when the word condo is thrown in. Doesn't look like a common hardwood either.
Designs? Like prefabricated borders and medallions?
Try this for starters..
http://www.czarfloors.com/borders.aspThese guys are at the lower end of the price scale (high end quality wise) because there are no middlemen. If you go through a dealer, prices can easily double.
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Also, I can't find much 'noob friendly' info about how to choose the right flooring
I always thought these pages were helpful for noobs...
http://www.hardwoodinstaller.com/hardwo ... /types.htm - engineered/solid, custom etc.
http://hardwoodinstaller.com/hardwoodin ... rranty.htm - talks about avoiding problems before they start.
http://hardwoodinstaller.com/hardwoodin ... -watch.htm - what to look out for with installers