Denver Dust Eater wrote:
Here's some information that we need to be armed with: please correct or verify with your local mortgage lender, property inspector and real estate professionals before making this claim in your sales shcpeal.
A properly installed, properly finished on site 3/4" solid t&g wood floor adds a 200% (!!!!!!) return on the home owner's investment....
Why are you not using this statistic to educate the home owner to the value of site finished vs. prefinished engineered?
Look, I like engineered. It has a perfect value in moist areas such as below grade, but due to its not being a FLOORING, rather, like vinyl and carpeted is a FLOOR COVERING, it does not effect the property value as "real, fixed real estate"... In other words... T&G, solid wood flooring becomes a FIXED part of the real estate. It becomes part of the building and its code. It reinforces and changes the structure. Heck, it even improves the 'R' value of the home's insulation.
If a client in our market spends $10,000 on a new REAL wood floor for their property, and if the job is done CORRECTLY (ahem...) then once the dust settles, the home owner can immediately add $20,000 to the value of their real estate. Not true with FLOOR COVERINGS.
Guys, no other "home improvement", not paint, not roofing, not carpet, and (sorry) not engineered wood flooring can make this kind of return on investment.
If I offered a client in the stock market a guaranteed 200% return on investment for buying a stock, and I said that that kind of return could happen within only a few weeks, who would not buy that stock??
Think like business owners, sell like business owners, and communicate value to a good client and your sanding crews (assuming you also treat them like professionals and expect good work from them) will remain happy and busy... And if sanding and finishing becomes a lost art... We have our own ignorance and laziness to blame.
I'd like to see you validate that 200% with some facts.
Plus I don't agree with your assessment that engineered adds no value. There's some engineered that costs more than solid, is more stable and can be sanded just as many times as any solid floor.