Are you going to be living in the house shortly after the finish is applied? Swedish finishes release a lot of toxins into the air and are generally not really that great to live in while it is curing.
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How does Traffic compare with a Swedish finish in terms of durability and looks?
Personally, I think Traffic looks great. It depends on what you are trying to achieve though. Traffic does not amber so if you are looking for a clear representation of the wood then Traffic is top of the heap. Some people prefer the warmth of the ambering on some woods in which Traffic will leave you wanting. What some finishers do to overcome this is to use one coat of an oil based poly or tung oil to amber the wood and then put Traffic over top of that coat.
Traffic is the hardest site-finish in the industry.