Hello,
I think the attached flooring picture is beautiful. While I could purchase and install it, I'd much rather use unfinished wood. I know that this product is white oak. Anyone know how this look is achieved?
Thanks.

It looks like a Longstrip type engineered product. Popular with Kahrs, Harris, and Boen to name a few. That would be difficult to achieve with a solid unfinished product, unless you had lot's of time (massive # of pieces) and glued it down. Incidentally my first guess is Walnut. I don't see the White Oak.

Doesn't look like oak. White Oak typically does have the half dark and half light boards though.One of the few woods that can be that dark and light on the same board (heart wood versus sap wood) is Ebony.Well, there's many types of ebony like Macassar,Gaboon,etc.

Here's a pic of an Ebony Floor .They're calling it Brazilian Ebony

I agree with everyone else!

But if you have to have that and like Ken says have massive amounts of time to stain each piece individually I would simply buy it, install it and screen it and put on a new finish coat. But you know that would void all warranty's from the manufacturer and you better have someone do it that knows their stuff.

One consideration is 1.5" Common Walnut.

WD

White oak that is dyed, ebony will look like that. It looks to me like its dyed ebony then stained golden oak and finished with waterbased finish. Do some samples.

It appears that some of it is fumed White Oak, many varying widths in a prefinished assembly. Could be an assembly of varying wood species. Interesting contempary look, challenging but not imposible to recreate.

I'm with WD, try Walnut and some other strips of a lighter color wood.

I'm afraid that buying it as prefinished is likely the most economic way to achieve this look unless you are willing to spend considerably more money to simulate this look with a custom install.

Johannes.