This is a great example of the world of wood floor covering. Or any floor covering for that matter. This is a big reason why our host here, Ken Fisher, started this website and sells quality flooring at low prices and offers FREE technical advice.
The reality is: very good installers generally DO NOT work for large chain stores. Large chain stores set the labor fees and charge the customer lots of money for the installation, then keep most of it for themselves and give just a percentage to the installer. By the time the installer gets his wage, it's a third or less of the installation fee, with all the "managers" and "sales staff" getting their cut. Us good installers generally have done a little "subbing" in the beginning and quickly learned we were getting ripped off and have since cut out those middlemen and work directly with the customer. So the installers that are working for those large chains are typically either very new and inexperienced (the majority) or lack the initiative or good sense to strike out on their own. Either way, the buyer usually isn't getting a "great" or even good installer but an "earn while you learn" installer. To make matters worse, they soon realize they need to cut corners to make any money at all. And they often do.
It's a system that is doomed to produce failures because it does not reward quality. That business system plays the numbers game. Sell and install X amount of floors and produce X amount of income at the lowest expense ratio. Under this system, we can "handle" (accept) 20% failures, especially if we blame our poorly paid installers, who have zero financial incentive to perform better. We know that after awhile, they will "get it" and quit. We'll just hire some more inexperienced people to "earn while they learn". This is the mentality of the chain retail flooring outfits.
In contrast, the professional flooring installer relies COMPLETELY on his successes to advertise for him. Under this business plan, he can often do a much better job for the same (or less) than the chain store because there are no managers and sales people in his pockets, taking his money. Overhead is kept to a minimum because large fancy showrooms and offices are not needed. Online vendors ( Hardwood Installer.com ) offer near wholesale pricing. By cutting out all the middlemen, the consumer can get a quality product with personal, expert installation at no more, and sometimes even less, than purchasing that floor from the chain store.
But let me fill the consumers in on a few sales tactics the chain stores use.
1) 100% free financing for a year. Make no payments for a year.
The fact is, any retail store can do this. The customer fills out an
application for financing. If you don't pay it off after that one year,
they hit you up for HIGH % interest fees from the DATE OF PURCHASE.
2) $.99 a ft solid wood flooring. It's #2 or WORSE grade red oak shorts,
unfinished. It might make a good fire but not a floor. You wouldn't even
want it in your barn.
3) LIFETIME INSTALLATION WARRANTY. Not worth the paper it's written
on. Read the fine print. There are so many loopholes and exclusions,
store or manufacturer rarely, if ever, honor these. Besides, by law, all
contractors are required to offer a limited warranty on their worksman-
ship for a reasonable period of time. One year minimum.
4) Free furniture moving, free pad, free installation, free this and that.
Don't be an idiot. Nothing's for free. All costs are simply rolled into the
overall cost of the work. They just aren't line itemizing it.
So folks, just a few pointers there on how the chains "reel them in." Sure, it takes a little more effort to find a good installer near you. But in the end, it will be worth it. Or, you can go to the chain store and go through what Joshers did. Take your pick.
Gary
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