I will confess that I hardly have extensive staining experience(I've probably worked on 20 or 30 jobs that were stained anywhere from light to dark to pastel). Among those, the majority have been with Duraseal, a few with Glitsa and two have been with paint-supply-store custom blended stain(possibly Minwax, the cans weren't marked). Those last two were both headaches for me. In both cases, the store took one stick of flooring and matched a stain that was either on the trim or cabinets. they told me to apply and let sit for several minutes before wiping. the longer the wait, the darker the end-result. From what I could tell, this is only because there is excess stain sitting on top of the board (not penetrating into the wood). The challenge with this, is that if your going to let the excess dry before wiping off, then your application has to be uniform. It's a lot easier to achieve this on a stick of wood than on 100+ sqft of wood. Any unevenness in the stain needs to be blended together which is very difficult since the stain is dry and too much elbow grease can easily remove more of the surface stain than you wanted leaving a light spot in your floor. Again, this has been my personal experience which is hardly extensive. Also, I rag on stain and a different application process may have provided better results. Anyone else care to weigh in