Here is some info from NOFMA, THE authority on hardwood flooring in the US.
On pg. 5 of the installation manual, it says to run the flooring at "right angles to the joists."
https://www.nofma.org/Portals/0/Publica ... Floors.pdf
On pg. 2 of this article by Mickey Moore, technical directer for NOFMA, he states that when running parrallel to the joists, either add 1/2" plywood OR 2x6 blocking every 24".
https://www.nofma.org/Portals/0/Publica ... 010_03.pdf
Go to these links and print out the specs and show them to your builder. If he refuses, do what floorguy says, get a signed release of liability.